After defining the internal and external value drivers, the goals are determined. Naturally, objective setting takes place in order to ensure that all the processes are serving the overall strategy of the company and the value of core business can be maximized. A mobile channel should be aligned with the strategic context to understand the business requirements and ensure management commitment. This way, the migration path to the next level can also be defined beforehand. (more…)
Archive for the ‘Vertical applications’ Category
Define and analyze your goals
Tuesday, October 13th, 2009Location-based services for transportation
Sunday, October 4th, 2009Location-based services have a great potential for the transportation industry. They also enhance the security of the drivers because there is always someone who knows the location of the truck. In case of emergency or theft, the location of a truck can be instantly spotted on the map and ambulances or a police car is sent to the scene. Another strong point for location-based solution is increased efficiency because of better route planning and the ability to forecast arrival times.
Public sector and utility industry
Tuesday, September 22nd, 2009In most countries, competition in utilities and the public sector is facing increasing demands because states, cities and municipalities outsource most of the operations. Therefore, companies are under pressure to decrease operational costs, improve customer service and make workers more efficient. Public sector and the utility industry is also characterized by a large number of mobile workers and long distances between departments. (more…)
Insurance industry
Saturday, September 19th, 2009Mobility is an integral part of the insurance industry. Insurance professionals spend a substantial percentage of their time outside the office, facing customers and estimating damages caused by accidents, fires and vandalism. The salary of most professionals is dependent on the amount of sales. Therefore, updated information about customers becomes a critical success factor. Efficient communication is another necessity in order to make sales. Channels for clients, suppliers and management have to be open for optimal results. Therefore, mobile solutions come into the picture.
Finance
Wednesday, September 16th, 2009Investment banks and brokerage houses are becoming increasingly dependent on information systems. The emergence of e-commerce has shaken the industry, causing lower margins and competition from new entrants using the Internet in a dynamic way. Information technology enables companies to respond to customer orders, price changes and market news immediately. Now the same information and services are available using mobile terminals as well. (more…)
Location based Yellow pages
Tuesday, June 9th, 2009In the beginning of the Internet, search engines played an important role in offering an easier way to find information. Actually, it can be speculated that the Internet would not be what it is today without search engines. Later on, search engines stretched to cover more services and became portals offering email, calendar and online shopping. This way, former search engines have been able to attract more customers and benefit from their strong position in the beginning of the Internet. With the emergence of mobile commerce, companies are, obviously, looking for something that could bring long term profits and enable a natural migration path as mobile networks develop. Therefore, is has been speculated that mobile yellow pages will follow the success of Web search engines, or at least play an important role in the mobile portals of the future.
Mobile news and information
Monday, June 8th, 2009Mobile information providers are faced with a difficult question: Why should a subscriber access paid content with a small screen mobile phone instead of using free channels with superior user interface capabilities? Additionally, is the information so important that it has to be accessed immediately instead of waiting for alternative channels? These are some of the fundamental questions in determining the success potential of mobile information services. Since most of the initial mobile portals are based on information provisioning, the questions will be answered very soon. (more…)
Location-based cell advertising
Sunday, June 7th, 2009Cell advertising is yet another approach to mobile advertising solutions. It is technically easier to build than other location-based services because it does not require very accurate determination of an individual handset. A cell is the geographical area covered by a cellular telephone transmitter. The area of one cell can be from one kilometer to twenty kilometers in diameter, depending on terrain and transmission power. (more…)
Mobile games
Friday, June 5th, 2009
Young people are the most active group of mobile phone users in terms of short messages, custom ringing tones and icons. Therefore, mobile games have great potential to become the next killer revenue generator for mobile operators. Until now, mobile games have been a part of the operating system. The emergence of new terminals equipped with microbrowsers have opened up new possibilities to offer mobile multi-player games via the Internet. User adoption has been slow because the current circuit-switched networks are expensive when used for gaming since the connection has to be open all the time. Therefore, the player has to pay for the data call even when he is waiting for the other person to make a move. Packet-switched networks and new terminals will revolutionize the mobile games industry because the player pays only for the transferred data. This way he is able to participate in multi-player games for several hours without having to pay for time, only for transferred data. (more…)
Hype vs. reality
Friday, May 22nd, 2009The hype surrounding consumer mobile commerce is logical. It is a natural extension of electronic commerce which casts the Internet even wider than today. Mobile commerce is about extending the reach of the existing fixed Internet applications to cover large masses that do not necessarily bother to learn to use “complicated” PCs. However, mobile commerce applications are able to offer the biggest value when they are combined with existing media, such as the fixed Internet, television or radio. This way, the limitations of mobile terminals and networks can be overcome at the same time as the obvious advantages of ubiquity and instant connectivity which are used to offer value added services.
