Consumers have the power to determine successful applications and terminal concepts. Therefore, their expectations have to be examined and nurtured. However, some of the applications and service models existing today are so unique that it was impossible to forecast consumer demand for them. Short messaging is one of the surprising bandwagons, bringing additional revenue to mobile operators and application developers. Who could have expected that messages typed with a very slow, 12-key keyboard would have such a success among mobile phone users? In Finland, the revenue from short messages already exceeds the revenue generated from television advertising, not to mention banner advertising on the Internet. Imagine the same thing happening in the USA, Germany or some other country with a large population.
Archive for the ‘Technology Evolution’ Category
Evolution in consumer behavior
Sunday, February 22nd, 2009Evolution in mobile terminals
Sunday, February 22nd, 2009The development of mobile terminals is partly dependent on the evolution of the networks. Therefore, companies aware of new network features are better able to understand the market situation. Given that, the initial bandwidth is substantially lower than previously expected, and advanced features, like videotelephony and mobile movie provisioning are likely to be introduced in 2004 at the earliest. However, bandwidth is not the only feature that narrows down potential applications. Network-based location services are also dependent on the equipment installed by the mobile operator. Some location technologies provide location of a handset with precision of 100 meters while others rely on cell-based location ranging from 150 meters to several kilometers in accuracy. Location technologies are especially important with the evolution of car navigation systems which use network and satellite-dependent positioning. Mobile terminals inside the car are able to use both technologies in order to provide driving directions and information on special points of interest.
Evolution in mobile networks
Sunday, February 22nd, 2009Mobile evolution is one of the most important issues in understanding the customer behavior and business requirements of mobile commerce. Regardless of position in the mobile commerce value chain, all the companies participating in service provisioning should closely follow the progress of enabling technologies and solutions. This way, strategic decisions can be based on future trends rather than today’s technology. By studying correct timing, companies can also avoid too early or too late market entry which causes additional costs and anxiety among investors.
