Interface is the component in the value chain in which customer ownership and brand awareness are the key points in terms of success and revenue. Traditionally, both financial institutions and mobile operators have been able to retain a direct customer relationship with the consumer. Banks manage their accounts and handle a series of other services related to finance. Mobile operators have a direct billing relationship with the consumer. In addition, they provide consumers with identifiable handsets. This enables them to pre-configure the phones and set their desired start page.
Archive for the ‘Partnerships - the way to success in the mobile era’ Category
Value chain of mobile interface
Wednesday, April 22nd, 2009Value Chain of Mobile Content
Sunday, March 22nd, 2009Content is a key factor in making a mobile service that attracts users and keeps them coming back. Electronic commerce has already shown how valuable customers regard the right content. The users of America Online spend 80% of their time within the AOL service. What does this mean to AOL? America Online is able to benefit from the loyalty of their customers and generate more advertising revenue. Also, AOL can track the habits of the customers and develop the service further.
Value chain of m-commerce technology
Sunday, February 22nd, 2009Mobile commerce technology is full of opportunities. Systems integrators cooperate with portal providers to create scalable, industry strength mobile portal platforms. Dot.com companies innovate payment and security solutions. Microsoft and Symbian compete to generate cutting-edge operating systems for future terminals. Application developers package all of the components into one, value added service. Without a doubt, m-commerce technology is one of the most promising fields in the value chain. Early movers are able to generate substantial profits with their software and lead the markets in a direction they desire. In contrast, there is a danger of becoming disintermediated by the other early movers. Big, established financial institutions might run over innovative start-ups in payment solutions. Application developers are in danger of isolation without strategic partnerships. Network-based security solutions might be replaced with open source solutions from device manufacturers. To sum up, great profits do not come without risks in this area. (more…)
Value Chain of Mobile Networks
Sunday, February 22nd, 2009A network is the basic infrastructure before mobile commerce technology prepares the foundation for value added services and transactions. The basic network components are back-end systems, Web and WAP servers, Internet and mobile networks. Although all the components are not literally network-related, it is a good common denominator for everything that can be found from the beginning of the value chain.
Value chain of networks
The value chain of mobile commerce
Sunday, February 22nd, 2009The complex structure of the mobile commerce business environment is caused by multiple players, each having different backgrounds and interests. There are traditional phone operators, Internet companies, content providers and completely new, m-commerce start-up companies, each looking for revenue potential and niche markets. However, synergy and cooperation between the parties is an essential part of service delivery because none of the companies are able to create end-to-end solutions alone. Therefore, companies are balancing shared interests and individual strategic goals when making new solutions together. Revenue sharing, customer ownership and transparent cooperation are some of the most critical factors in the mobile commerce value chain. Those companies with the ability to create business-to-business relationships without conflict of interest are the ones most likely to succeed.
