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	<title>Mobile Business Strategy</title>
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	<link>http://www.paavilainen.net/mobilebusiness</link>
	<description>Book written by Jouni Paavilainen long, long time ago...</description>
	<pubDate>Sat, 19 Nov 2011 10:31:12 +0000</pubDate>
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		<title>Location based emergency and security services</title>
		<link>http://www.paavilainen.net/mobilebusiness/2009/11/location-based-emergency-and-security-services/</link>
		<comments>http://www.paavilainen.net/mobilebusiness/2009/11/location-based-emergency-and-security-services/#comments</comments>
		<pubDate>Sun, 22 Nov 2009 19:24:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer mobile commerce]]></category>

		<category><![CDATA[Corporate applications]]></category>

		<category><![CDATA[Horizontal solutions]]></category>

		<category><![CDATA[Introduction]]></category>

		<category><![CDATA[Location-based services]]></category>

		<category><![CDATA[Vertical applications]]></category>

		<category><![CDATA[location based]]></category>

		<category><![CDATA[Location based emergency service]]></category>

		<category><![CDATA[location service]]></category>

		<guid isPermaLink="false">http://www.paavilainen.net/mobilebusiness/?p=172</guid>
		<description><![CDATA[It has been estimated that in Finland, around 40% of all the emergency calls come from mobile phones. How many lives could be saved by providing the location of the caller? Emergency solutions in the USA are actually driving the technical development of location-based services. There, mobile operators have to be able to provide the location of the caller in the future. Because of this, all the operators are installing location technology as a part of their network. In the future, location-based emergency services will be an integral part of mobile communication.]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;">It has been estimated that in Finland, around 40% of all the emergency calls come from mobile phones. How many lives could be saved by providing the location of the caller? Emergency solutions in the USA are actually driving the technical development of location-based services. There, mobile operators have to be able to provide the location of the caller in the future. Because of this, all the operators are installing location technology as a part of their network. In the future, location-based emergency services will be an integral part of mobile communication.</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;"> <span id="more-172"></span></span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;">Security solutions are targeted to a limited group of people in an occupation or situation where location brings increased security to the individual. Night watchmen and policemen are able to use location technology for higher security. This way, their current position is always known and, in the case of accidents or emergencies, additional help can be sent directly, without having to determine the location of the person first.</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;"> </span></span></p>
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<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;"> </span></span></p>
<h5 style="margin: 0cm 0cm 0pt;"><a name="_Toc505520571"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;">Case: Matrix Vehicle Tracking</span></span></a></h5>
<p class="MsoPlainText" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Microsoft Sans Serif;"> </span></span></p>
<p class="MsoPlainText" style="margin: 0cm 0cm 0pt;"><span style="font-size: x-small;"><span style="font-family: Microsoft Sans Serif;"><span lang="EN-US">Matrix Vehicle Tracking</span><span lang="EN-US"><span style="mso-spacerun: yes;"> </span>has been very successful in tracking stolen vehicles in South Africa. Based on CellPoint’s technology, a small GSM transmitter is inserted into the car. In a case of hijacking the transmitter can be activated and positioned. The average time to track down a stolen vehicle has been 40 minutes and over 90% of all the stolen cars with the transmitter have been recovered. This translates to over 1700 vehicles during the past 3 years.</span></span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;"> </span></span></p>
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<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;"> </span></span></p>
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		</item>
		<item>
		<title>Construction</title>
		<link>http://www.paavilainen.net/mobilebusiness/2009/11/construction/</link>
		<comments>http://www.paavilainen.net/mobilebusiness/2009/11/construction/#comments</comments>
		<pubDate>Sun, 22 Nov 2009 18:18:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer mobile commerce]]></category>

		<category><![CDATA[Corporate applications]]></category>

		<category><![CDATA[Horizontal solutions]]></category>

		<category><![CDATA[Introduction]]></category>

		<category><![CDATA[Vertical applications]]></category>

		<category><![CDATA[contruction workers]]></category>

		<category><![CDATA[mobile field service]]></category>

		<guid isPermaLink="false">http://www.paavilainen.net/mobilebusiness/?p=142</guid>
		<description><![CDATA[Construction workers may not be accustomed to using a computer at the construction site. Compared to PDAs, PCs require a certain level of background information because the use of applications and peripherals is more complicated. Because of their easy to use interfaces and small sizes, PDA devices are suited better for the construction environment. Zero boot time and instant data connectivity are other strong points for PDAs.]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;">Construction workers may not be accustomed to using a computer at the construction site. Compared to PDAs, PCs require a certain level of background information because the use of applications and peripherals is more complicated. Because of their easy to use interfaces and small sizes, PDA devices are suited better for the construction environment. Zero boot time and instant data connectivity are other strong points for PDAs.<span id="more-142"></span></span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;"> </span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;">Construction workers seldom have an office where they keep records of their contacts, their addresses and phone numbers. Additionally, asset management is virtually nonexistant, because there are no tools for that. Therefore, companies with multiple construction sites suffer from inefficiency and underutilization of assets because of communication failures. Numerous construction sites have to have a wide selection of tools that are not necessarily needed all the time because sharing of them is inconvenient and time consuming. In addition, duplicated processes and extensive paperwork increase administrative costs.</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;"> </span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;">Mobile solutions in everybody’s pocket can make the construction business more effective. Workers are able to access the corporate database to locate tools and utilities needed at the construction site. Using a mobile terminal, they plot the new location of all the assets they use and move. This way, all employees can access the location of the closest assets when they need them. As a result, redundant assets can be eliminated and use of the existing ones is optimized.</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;"> </span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;">Construction workers are able to manage their personal contacts, calendar and messaging applications using a mobile terminal. Each evening, they log digital reports to the central system, describing activities and working hours. These reports are automatically processed and distributed to project management. This way, the management is able to identify and describe the progress of the project. Employees may have access to an online ordering system where they are able to place orders using a mobile device. This way, most routines of administration are taken care of by using a mobile terminal. The device is also a powerful communication tool because suppliers and management can always reach individual workers.</span></span></p>
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		</item>
		<item>
		<title>Mobile remote control</title>
		<link>http://www.paavilainen.net/mobilebusiness/2009/11/mobile-remote-control/</link>
		<comments>http://www.paavilainen.net/mobilebusiness/2009/11/mobile-remote-control/#comments</comments>
		<pubDate>Sun, 22 Nov 2009 18:12:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer mobile commerce]]></category>

		<category><![CDATA[Corporate applications]]></category>

		<category><![CDATA[Horizontal solutions]]></category>

		<category><![CDATA[Introduction]]></category>

		<category><![CDATA[Vertical applications]]></category>

		<category><![CDATA[GPS]]></category>

		<category><![CDATA[Mobile remote control]]></category>

		<guid isPermaLink="false">http://www.paavilainen.net/mobilebusiness/?p=138</guid>
		<description><![CDATA[Mobile remote control can be used across industries to decrease operational costs, provide security and enhance customer service. The components of remote control utility are normally a GSM, TDMA or CDMA unit, battery, built-in antenna and, possibly, a GPS receiver. The GPS receiver is used if the equipment needs to be located. The Yankee Group predicted, in 1999, that the number of telemetry units in service would grow more than 500% over the next five years. The growth is likely to be very fast in sectors such as heath care, security, transportation, utilities, municipal services and atmospheric control.]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="font-size: x-small;"><span style="font-family: Arial;"><span lang="EN-US">Mobile remote control</span><span lang="EN-US"><span style="mso-spacerun: yes;"> </span>can be used across industries to decrease operational costs, provide security and enhance customer service. The components of remote control utility are normally a GSM, TDMA or CDMA unit, battery, built-in antenna and, possibly, a GPS</span><span lang="EN-US"><span style="mso-spacerun: yes;"> </span>receiver. The GPS receiver is used if the equipment needs to be located. The Yankee Group</span><span lang="EN-US"><span style="mso-spacerun: yes;"> </span>predicted, in 1999, that the number of telemetry units in service would grow more than 500% over the next five years. The growth is likely to be very fast in sectors such as heath care, security, transportation, utilities, municipal services and atmospheric control.<a style="mso-footnote-id: ftn1;" name="_ftnref1" href="http://www.paavilainen.net/mobilebusiness/wp-admin/#_ftn1"><span class="MsoFootnoteReference"><span style="mso-special-character: footnote;"><span class="MsoFootnoteReference"><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-ansi-language: EN-US; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;" lang="EN-US">[1]</span></span></span></span></a></span></span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;"> <span id="more-138"></span></span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;">Remote control units can be used for various tasks:</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; text-indent: -18pt; tab-stops: list 18.0pt; mso-list: l0 level1 lfo1;"><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;" lang="EN-US"><span style="mso-list: Ignore;"><span style="font-size: x-small;">·</span><span style="font: 7pt &quot;Times New Roman&quot;;">         </span></span></span><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;">Automated data reading and reporting from water-power stations, oilfields, electrical networks and other distant or inaccessible locations</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; text-indent: -18pt; tab-stops: list 18.0pt; mso-list: l0 level1 lfo1;"><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;" lang="EN-US"><span style="mso-list: Ignore;"><span style="font-size: x-small;">·</span><span style="font: 7pt &quot;Times New Roman&quot;;">         </span></span></span><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;">Automatic defect control and reporting for high volume machinery such as copy and vending machines</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; text-indent: -18pt; tab-stops: list 18.0pt; mso-list: l0 level1 lfo1;"><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;" lang="EN-US"><span style="mso-list: Ignore;"><span style="font-size: x-small;">·</span><span style="font: 7pt &quot;Times New Roman&quot;;">         </span></span></span><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;">Traffic control systems</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; text-indent: -18pt; tab-stops: list 18.0pt; mso-list: l0 level1 lfo1;"><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;" lang="EN-US"><span style="mso-list: Ignore;"><span style="font-size: x-small;">·</span><span style="font: 7pt &quot;Times New Roman&quot;;">         </span></span></span><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;">Publicity panels</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; text-indent: -18pt; tab-stops: list 18.0pt; mso-list: l0 level1 lfo1;"><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;" lang="EN-US"><span style="mso-list: Ignore;"><span style="font-size: x-small;">·</span><span style="font: 7pt &quot;Times New Roman&quot;;">         </span></span></span><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;">Weather stations</span></span></p>
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</script></div><p class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; text-indent: -18pt; tab-stops: list 18.0pt; mso-list: l0 level1 lfo1;"><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;" lang="EN-US"><span style="mso-list: Ignore;"><span style="font-size: x-small;">·</span><span style="font: 7pt &quot;Times New Roman&quot;;">         </span></span></span><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;">Location-based vehicle tracking</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; text-indent: -18pt; tab-stops: list 18.0pt; mso-list: l0 level1 lfo1;"><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;" lang="EN-US"><span style="mso-list: Ignore;"><span style="font-size: x-small;">·</span><span style="font: 7pt &quot;Times New Roman&quot;;">         </span></span></span><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;">Automatic defect control and reporting for cars and trucks</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;"> </span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;">Remote data terminals are best suited for locations where traditional phone systems cannot reach. Installing them exclusively for data transmittance purposes would be too costly. In addition, remote surveillance is ideal for machines that are geographically scattered in a large area and require regular service. For example, vending machines can be taken care of according to sold items. There is a remote control unit inside the machine and a sensor that sends a message to a central system when one of the items is sold out. This way, employees can fill the machines only when it is necessary.</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;"> </span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;">Remote control is also used for security purposes. Mobile monitoring can be implemented in boats, trucks, cars and buildings where wired telephone lines do not exist. At the time of alarm, a remote control unit sends an instant message to the police, a security company or the mobile phone of the owner. Cost effective and easy to implement, remote security systems are likely to face an increasing demand.</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;"> </span></span></p>
<div style="mso-element: footnote-list;">
<span style="font-size: x-small; font-family: Arial;"><br />
<hr size="1" /></span></p>
<div id="ftn1" style="mso-element: footnote;">
<p class="MsoFootnoteText" style="margin: 0cm 0cm 0pt;"><a style="mso-footnote-id: ftn1;" name="_ftn1" href="http://www.paavilainen.net/mobilebusiness/wp-admin/#_ftnref1"><span class="MsoFootnoteReference"><span lang="EN-US"><span style="mso-special-character: footnote;"><span class="MsoFootnoteReference"><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-ansi-language: EN-US; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;" lang="EN-US">[1]</span></span></span></span></span></a><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;"> “Telemetry: Red Hot In Ice Distribution” Wireless Week, www.wirelessweek.com, (July 31, 2000)</span></span></p>
</div>
</div>
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		</item>
		<item>
		<title>Mobile Supply Chain Management</title>
		<link>http://www.paavilainen.net/mobilebusiness/2009/11/mobile-supply-chain-management/</link>
		<comments>http://www.paavilainen.net/mobilebusiness/2009/11/mobile-supply-chain-management/#comments</comments>
		<pubDate>Sun, 22 Nov 2009 18:10:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer mobile commerce]]></category>

		<category><![CDATA[Corporate applications]]></category>

		<category><![CDATA[Horizontal solutions]]></category>

		<category><![CDATA[Introduction]]></category>

		<category><![CDATA[Vertical applications]]></category>

		<category><![CDATA[Mobile SCM]]></category>

		<category><![CDATA[Mobile Supply Chain Management]]></category>

		<category><![CDATA[SCM]]></category>

		<guid isPermaLink="false">http://www.paavilainen.net/mobilebusiness/?p=136</guid>
		<description><![CDATA[Supply Chain Management (SCM) is an industry term for managing the flow of finances, information and materials among suppliers, manufacturers, wholesalers, retailers and consumers. Therefore, supply chain management is actually the oversight of the value chain and the different intermediaries of it. The ultimate goal is to reduce inventories by optimizing material and information flow without sacrificing service level. Therefore, there have to be enough products in the inventory to satisfy the demand. Industries with short invention and product cycles, such as high tech and consumer electronics, are highly dependent on supply chain management. This way, the interaction with numerous suppliers and retailers can be optimized.]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="font-size: x-small;"><span style="font-family: Arial;"><span lang="EN-US">Supply Chain Management (SCM</span><span lang="EN-US">) is an industry term for managing the flow of finances, information and materials among suppliers, manufacturers, wholesalers, retailers and consumers. Therefore, supply chain management is actually the oversight of the value chain and the different intermediaries of it. The ultimate goal is to reduce inventories by optimizing material and information flow without sacrificing service level. Therefore, there have to be enough products in the inventory to satisfy the demand. Industries with short invention and product cycles, such as high tech and consumer electronics, are highly dependent on supply chain management. This way, the interaction with numerous suppliers and retailers can be optimized.<span id="more-136"></span></span></span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;"> </span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="font-size: x-small;"><span style="font-family: Arial;"><span lang="EN-US">Mobile devices can be used to optimize the flow of information and materials. An increased number of mobile workers and time sensitivity drives companies towards advanced mobile solutions. There are two types of SCM</span><span lang="EN-US"><span style="mso-spacerun: yes;"> </span>solutions: planning applications and execution applications. Mobile terminals are used with execution applications to provide information about the status of goods and payments. Because most processes are time critical, SCM software can be configured to inform the parties if something does not match expectations. For example, a purchasing agent can receive a message if materials needed for manufacturing are in danger of running out.</span></span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;"> </span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="font-size: x-small;"><span style="font-family: Arial;"><span lang="EN-US">SCM</span><span lang="EN-US"><span style="mso-spacerun: yes;"> </span>applications with open data models are capable of sharing data both internally and externally. This way, the key suppliers, manufacturers and retailers share the same information which optimizes time-to-market of the products and reduce costs. Planning becomes easier as everybody in the supply chain knows the status of the others. Another trend is web-based procurement marketplaces where parties can trade materials and make auction</span><span lang="EN-US"><span style="mso-spacerun: yes;"> </span>bids with suppliers. Naturally, these solutions are highly time sensitive. Therefore, mobile terminals can be used to monitor and receive instant messages about the market situation and partners. Web-based procurement sites can offer services in which the user receives a message automatically when the price matches the offered materials. This way, the demand and supply meet without human intervention and only the final step of payment has to be taken care of by the company.</span></span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;"> </span></span></p>
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		</item>
		<item>
		<title>Mobile self service</title>
		<link>http://www.paavilainen.net/mobilebusiness/2009/11/mobile-self-service/</link>
		<comments>http://www.paavilainen.net/mobilebusiness/2009/11/mobile-self-service/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 18:14:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer mobile commerce]]></category>

		<category><![CDATA[Corporate applications]]></category>

		<category><![CDATA[Horizontal solutions]]></category>

		<category><![CDATA[Introduction]]></category>

		<category><![CDATA[Vertical applications]]></category>

		<category><![CDATA[field worker]]></category>

		<category><![CDATA[mobile application]]></category>

		<category><![CDATA[mobile field service]]></category>

		<category><![CDATA[mobile self service]]></category>

		<category><![CDATA[mobile terminal]]></category>

		<guid isPermaLink="false">http://www.paavilainen.net/mobilebusiness/?p=140</guid>
		<description><![CDATA[Mobile self service is an electronic way of handling various corporate administration duties by using a mobile terminal. Especially for companies with an extensive number of field workers, it is able to provide employees an easy and convenient way of handling administrative duties with a personal mobile terminal. There are clear advantages to this as the administrative costs related to paperwork can be cut down and workers are able to take care of simple tasks without leaving the working site. As a result, operational costs are decreased and the efficiency of field workers becomes higher.]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;"><span id="more-140"></span>Mobile self service is an electronic way of handling various corporate administration duties by using a mobile terminal. Especially for companies with an extensive number of field workers, it is able to provide employees an easy and convenient way of handling administrative duties with a personal mobile terminal. There are clear advantages to this as the administrative costs related to paperwork can be cut down and workers are able to take care of simple tasks without leaving the working site. As a result, operational costs are decreased and the efficiency of field workers becomes higher.</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;"> </span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;">By using mobile travel management, an employee is able to access information about flight and train schedules, hotels and car rental services. After finding appropriate means for travelling, he can book the services using a mobile terminal. Within the same solution, he can also send the bookings to management for acceptance. The manager immediately receives the inquiry through a mobile network. In return, he can accept or refuse the reservations right there. This way, communication between the manager and employee becomes faster and decisions can be made within minutes. Therefore, mobile terminals enable travel management to be taken care of rapidly, conveniently and with less bureaucracy.</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;"> </span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;">Another solution adapted for mobile terminals is personal training management. An employee is able to submit his personal skill profile and future development challenges to the corporate system. In return, the system can dynamically send push messages to a terminal of the employee if there is an appropriate course available. This way, the employee can concentrate on other duties while the system monitors all the information about training courses available. Watchdogs like this are suitable for mobile terminals because the owner is always close to the device and the limited form factory does not enable convenient “surfing”.</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;"> </span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;">Using a mobile terminal, employees are also able to update their personal information in the corporate database. Updating bank account information, address and emergency contacts is a small task for the worker, but organizations with thousands of employees are able to save substantial amounts of money by offering a mobile channel for that. Some other small applications for mobile self service are simple administration duties such as travel expense reporting and short ordering forms for lunch vouchers and similar issues.</span></span></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Mobile Customer Relationship Management</title>
		<link>http://www.paavilainen.net/mobilebusiness/2009/11/mobile-customer-relationship-management/</link>
		<comments>http://www.paavilainen.net/mobilebusiness/2009/11/mobile-customer-relationship-management/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 18:05:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer mobile commerce]]></category>

		<category><![CDATA[Corporate applications]]></category>

		<category><![CDATA[Horizontal solutions]]></category>

		<category><![CDATA[Introduction]]></category>

		<category><![CDATA[Vertical applications]]></category>

		<category><![CDATA[mobile CRM]]></category>

		<category><![CDATA[Mobile Customer Relationship Management]]></category>

		<guid isPermaLink="false">http://www.paavilainen.net/mobilebusiness/?p=134</guid>
		<description><![CDATA[Customer Relationship Management (CRM) consists of methodologies, software and Internet capabilities which help a corporation to manage customer relations in an organized way. A CRM application has a database that describes customer relations in sufficient detail. It includes information about contacts, history, ratings and personal interests. This way, management, salespeople and service personnel are able to make more informed decisions regarding suitable products and sales offerings. A CRM solution can be opened to a customer as well. This way, he is able to order new products and review support information for the existing ones.]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="font-size: x-small;"><span style="font-family: Arial;"><span lang="EN-US">Customer Relationship Management</span><span lang="EN-US"><span style="mso-spacerun: yes;"> </span>(CRM</span><span lang="EN-US">) consists of methodologies, software and Internet capabilities which help a corporation to manage customer relations in an organized way. A CRM application has a database that describes customer relations in sufficient detail. It includes information about contacts, history, ratings and personal interests. This way, management, salespeople and service personnel are able to make more informed decisions regarding suitable products and sales offerings. A CRM solution can be opened to a customer as well. This way, he is able to order new products and review support information for the existing ones.<span id="more-134"></span></span></span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;"> </span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="font-size: x-small;"><span style="font-family: Arial;"><span lang="EN-US">Mobility has been an important part of customer relationship management for a long time. Therefore, most CRM</span><span lang="EN-US"><span style="mso-spacerun: yes;"> </span>software providers, such as Siebel</span><span lang="EN-US"><span style="mso-spacerun: yes;"> </span>and Clarify, offer various deployment options for their products. Siebel, for example, has five deployment options ranging from PC to WAP-enabled mobile phones. This way, the field and office workers have an ideal set of tools regardless of their location or environment. Mobile data has become more important in recent years because the development of mobile networks enable new, innovative concepts. Therefore, more and more business is being conducted outside of traditional corporate walls. With mobile terminals, companies are transferring their business information to the locations where transactions actually occur. Marketing departments are able to identify and target the best customers and generate quality leads with information provided by the mobile salespeople. In addition, sales management is able to forecast the demand because information from the field is always accurate. Duplicated processes can be streamlined with mobile channels because information inserted at the client site doesn’t have to be typed into the system again. Therefore, operational and administrational costs are cut down.</span></span></span></p>
<p><span style="font-size: x-small;"><span style="font-family: Arial;"><span lang="EN-US"></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"> </span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US">Salespeople are some of the most highly leveraged workers in a corporation. Incremental revenue in sales makes a significant increase in the bottom-line revenue of the corporation. Manufacturing and numerous other processes are totally dependent on sales. Simplistically, profitability of a company is based on two main issues: extensive sales in the upper part of the value chain and cost savings focused on primary processes such as manufacturing and administration. Mobile devices should be used to realize both of these goals.</span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"> </span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US">Maintaining customer satisfaction depends, partly, on shortened cycle time from order to delivery. Response and confirmation time is shortened when mobile terminals are used by customers and salespeople. A salesperson is able to close deals and make orders at the client site. On the other hand, the customer can receive order confirmations on his mobile device and respond to them immediately. As a result, order processing is streamlined and optimized for the various needs of client organizations.</span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"> </span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US">With a mobile CRM</span><span lang="EN-US"><span style="mso-spacerun: yes;"> </span>extension, a salesperson is also able to perform the following tasks:</span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; text-indent: -18pt; tab-stops: list 18.0pt; mso-list: l1 level1 lfo1;"><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;" lang="EN-US"><span style="mso-list: Ignore;">·<span style="font: 7pt &quot;Times New Roman&quot;;">         </span></span></span><span lang="EN-US">Access inventory availability and convey the information directly to the customer</span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; text-indent: -18pt; tab-stops: list 18.0pt; mso-list: l1 level1 lfo1;"><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;" lang="EN-US"><span style="mso-list: Ignore;">·<span style="font: 7pt &quot;Times New Roman&quot;;">         </span></span></span><span lang="EN-US">Interact with customers, suppliers and management with a real-time connectivity</span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; text-indent: -18pt; tab-stops: list 18.0pt; mso-list: l1 level1 lfo1;"><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;" lang="EN-US"><span style="mso-list: Ignore;">·<span style="font: 7pt &quot;Times New Roman&quot;;">         </span></span></span><span lang="EN-US">Provide on-site price quotes</span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; text-indent: -18pt; tab-stops: list 18.0pt; mso-list: l1 level1 lfo1;"><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;" lang="EN-US"><span style="mso-list: Ignore;">·<span style="font: 7pt &quot;Times New Roman&quot;;">         </span></span></span><span lang="EN-US">Confirm appointments</span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; text-indent: -18pt; tab-stops: list 18.0pt; mso-list: l1 level1 lfo1;"><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;" lang="EN-US"><span style="mso-list: Ignore;">·<span style="font: 7pt &quot;Times New Roman&quot;;">         </span></span></span><span lang="EN-US">Access personal information management tools such as contacts and calendar</span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; text-indent: -18pt; tab-stops: list 18.0pt; mso-list: l1 level1 lfo1;"><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;" lang="EN-US"><span style="mso-list: Ignore;">·<span style="font: 7pt &quot;Times New Roman&quot;;">         </span></span></span><span lang="EN-US">Maintain personal sales records</span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"> </span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US">Field service is another important part of mobile customer relationship management. While traditional voice-based dispatching works with some smaller companies, large corporations with a massive number of field engineers and mechanics are able to generate substantial cost savings by implementing mobile data solutions. A centralized call center is used to receive customer requests and insert them into a corporate database. The requests are automatically dispatched to field workers based on their skill profiles, location or pre-defined customers. The field worker receives the new request as soon as it is inserted into the system. Before heading to the customer, he updates the status of the request to assigned. This way, the system does not assign a new job to him while he takes care of this one. At the client site, he is able to browse information about customer history and other issues relevant to service delivery. Using a mobile terminal, he can also order spare parts and forecast the time needed to repair the machine. Before heading to the next place, the field engineer updates the status of the request and takes care of billing procedures. This way, the workflow of service delivery can be monitored all the time and information for billing is generated automatically. On the other hand, management knows the locations of the field workers all the time and they have a wealth of statistical information in the central system to plan for future improvements.</span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"> </span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US">The advantages of mobile field services are:</span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; text-indent: -18pt; tab-stops: list 18.0pt; mso-list: l0 level1 lfo2;"><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;" lang="EN-US"><span style="mso-list: Ignore;">·<span style="font: 7pt &quot;Times New Roman&quot;;">         </span></span></span><span lang="EN-US">Faster response times</span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; text-indent: -18pt; tab-stops: list 18.0pt; mso-list: l0 level1 lfo2;"><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;" lang="EN-US"><span style="mso-list: Ignore;">·<span style="font: 7pt &quot;Times New Roman&quot;;">         </span></span></span><span lang="EN-US">Less resources needed at the call center</span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; text-indent: -18pt; tab-stops: list 18.0pt; mso-list: l0 level1 lfo2;"><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;" lang="EN-US"><span style="mso-list: Ignore;">·<span style="font: 7pt &quot;Times New Roman&quot;;">         </span></span></span><span lang="EN-US">Improved dispatching process</span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; text-indent: -18pt; tab-stops: list 18.0pt; mso-list: l0 level1 lfo2;"><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;" lang="EN-US"><span style="mso-list: Ignore;">·<span style="font: 7pt &quot;Times New Roman&quot;;">         </span></span></span><span lang="EN-US">Streamlined workflow</span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; text-indent: -18pt; tab-stops: list 18.0pt; mso-list: l0 level1 lfo2;"><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;" lang="EN-US"><span style="mso-list: Ignore;">·<span style="font: 7pt &quot;Times New Roman&quot;;">         </span></span></span><span lang="EN-US">Increased efficiency of the field workers</span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; text-indent: -18pt; tab-stops: list 18.0pt; mso-list: l0 level1 lfo2;"><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;" lang="EN-US"><span style="mso-list: Ignore;">·<span style="font: 7pt &quot;Times New Roman&quot;;">         </span></span></span><span lang="EN-US">More statistical information available for planning</span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; text-indent: -18pt; tab-stops: list 18.0pt; mso-list: l0 level1 lfo2;"><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;" lang="EN-US"><span style="mso-list: Ignore;">·<span style="font: 7pt &quot;Times New Roman&quot;;">         </span></span></span><span lang="EN-US">Accurate and fast billing</span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; text-indent: -18pt; tab-stops: list 18.0pt; mso-list: l0 level1 lfo2;"><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;" lang="EN-US"><span style="mso-list: Ignore;">·<span style="font: 7pt &quot;Times New Roman&quot;;">         </span></span></span><span lang="EN-US">Less paperwork – less duplicated processes</span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; text-indent: -18pt; tab-stops: list 18.0pt; mso-list: l0 level1 lfo2;"><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;" lang="EN-US"><span style="mso-list: Ignore;">·<span style="font: 7pt &quot;Times New Roman&quot;;">         </span></span></span><span lang="EN-US">Improved communication</span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; text-indent: -18pt; tab-stops: list 18.0pt; mso-list: l0 level1 lfo2;"><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;" lang="EN-US"><span style="mso-list: Ignore;">·<span style="font: 7pt &quot;Times New Roman&quot;;">         </span></span></span><span lang="EN-US">On-site technical support and trouble shooting databases</span></p>
<p></span></span><font size="2"></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; text-indent: -18pt; tab-stops: list 18.0pt; mso-list: l0 level1 lfo2;"> </p>
<p></font></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; text-indent: -18pt; tab-stops: list 18.0pt; mso-list: l0 level1 lfo2;"> </p>
]]></content:encoded>
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		</item>
		<item>
		<title>Mobile Enterprise Resource Planning</title>
		<link>http://www.paavilainen.net/mobilebusiness/2009/11/mobile-enterprise-resource-planning/</link>
		<comments>http://www.paavilainen.net/mobilebusiness/2009/11/mobile-enterprise-resource-planning/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 17:55:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer mobile commerce]]></category>

		<category><![CDATA[Corporate applications]]></category>

		<category><![CDATA[Horizontal solutions]]></category>

		<category><![CDATA[Introduction]]></category>

		<category><![CDATA[Vertical applications]]></category>

		<category><![CDATA[Enterprise Resource Planning]]></category>

		<category><![CDATA[ERP]]></category>

		<category><![CDATA[Mobile ERP]]></category>

		<category><![CDATA[time sensitive]]></category>

		<category><![CDATA[ubiquity]]></category>

		<guid isPermaLink="false">http://www.paavilainen.net/mobilebusiness/?p=132</guid>
		<description><![CDATA[Enterprise Resource Planning (ERP) is an industry term for a wide array of activities used to manage manufacturing or similar actions. With ERP software, a company is able to manage inventories, product planning, interaction with suppliers, order tracking, parts purchasing and some parts of customer service. Modern Enterprise Resource Planning packages have also introduced modules for human resource management and finance. The software is typically purchased in modules (e.g. inventory, order, human resources) and integrated with a relational database. SAP, Peoplesoft, Baan, Oracle and J.D.Edwards are some suppliers of ERP solutions. Recently some suppliers, including SAP, have introduced ERP outsourcing which enables third parties to take care of software management.]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="font-size: x-small;"><span style="font-family: Arial;"><span lang="EN-US">Enterprise Resource Planning</span><span lang="EN-US"><span style="mso-spacerun: yes;"> </span>(ERP</span><span lang="EN-US">) is an industry term for a wide array of activities used to manage manufacturing or similar actions. With ERP software, a company is able to manage inventories, product planning, interaction with suppliers, order tracking, parts purchasing and some parts of customer service. Modern Enterprise Resource Planning packages have also introduced modules for human resource management and finance. The software is typically purchased in modules (e.g. inventory, order, human resources) and integrated with a relational database. SAP</span><span lang="EN-US">, Peoplesoft, Baan, Oracle</span><span lang="EN-US"><span style="mso-spacerun: yes;"> </span>and J.D.Edwards</span><span lang="EN-US"><span style="mso-spacerun: yes;"> </span>are some suppliers of ERP solutions. Recently some suppliers, including SAP, have introduced ERP outsourcing which enables third parties to take care of software management.</span></span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;"> <span id="more-132"></span></span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="font-size: x-small;"><span style="font-family: Arial;"><span lang="EN-US">Enterprise Resource Planning</span><span lang="EN-US"><span style="mso-spacerun: yes;"> </span>software can be accessed using a mobile terminal. A company’s customers may have limited access to the system and they are able to order goods using a mobile channel. However, the workflow of such an action has to be simplified since mobile terminals are not very convenient for inserting a lot of text. Therefore, the use of drop-down menus and radio buttons is recommended. Customer interaction could also be enhanced by providing an array of value added services. An ERP</span><span lang="EN-US"><span style="mso-spacerun: yes;"> </span>solution could send a notification to the customer as soon as the product he ordered leaves the factory. This way, the customers know the status of their order all the time and they are able to plan their own deliveries in a more precise way.</span></span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;"> </span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="font-size: x-small;"><span style="font-family: Arial;"><span lang="EN-US">A mobile ERP</span><span lang="EN-US"><span style="mso-spacerun: yes;"> </span>solution can also be used to provide information internally. With a such service, sales representatives are able to monitor the stock situation better and inform the customer whether they will receive the product immediately or if they would have to wait for delivery. Mobile workers can use ERP software to place orders and see the history and current situation of the client.</span></span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;"> </span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="font-size: x-small;"><span style="font-family: Arial;"><span lang="EN-US">Another feature of an integrated ERP</span><span lang="EN-US"><span style="mso-spacerun: yes;"> </span>solution is a management reporting tool which provides time critical information about the key figures of the company. With a mobile management reporting tool, executives are able to monitor the processes of a company in real-time. Various watchdogs can be set and they are activated when certain figures increase or decrease to a certain level. The activated watchdog sends an instant message to the mobile terminal of the executive. This way, he is aware of the key figures regardless of his current location.</span></span></span></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Locate your friends and family</title>
		<link>http://www.paavilainen.net/mobilebusiness/2009/10/locate-your-friends-and-family/</link>
		<comments>http://www.paavilainen.net/mobilebusiness/2009/10/locate-your-friends-and-family/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 19:22:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer mobile commerce]]></category>

		<category><![CDATA[Corporate applications]]></category>

		<category><![CDATA[Horizontal solutions]]></category>

		<category><![CDATA[Introduction]]></category>

		<category><![CDATA[Location-based services]]></category>

		<category><![CDATA[Vertical applications]]></category>

		<category><![CDATA[Google friend finder]]></category>

		<category><![CDATA[location based pull apps]]></category>

		<category><![CDATA[Pull applications]]></category>

		<guid isPermaLink="false">http://www.paavilainen.net/mobilebusiness/?p=170</guid>
		<description><![CDATA[Pull applications are generally easier to implement than push applications because location of the user is updated only when the services are really needed. Therefore, the mobile network does not have to “follow” the user actively and spot his location on regular basis.]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;">Pull applications are generally easier to implement than push applications because location of the user is updated only when the services are really needed. Therefore, the mobile network does not have to “follow” the user actively and spot his location on regular basis.</span></span></p>
<p><span lang="EN-US"></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;">The only exception to the picture above are those pull services that spot the location of other people or vehicles. In these cases, the mobile network can monitor the location of all the parties on regular basis, or the service can be controlled by the users. In a user-controlled solution, instant messages are used to notify the parties and authorize the users.</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;"> </span></span></p>
<p></span></p>
<p><span lang="EN-US"></p>
<h3 style="margin: 12pt 0cm 3pt;"><a name="_Toc505520495"></a><a name="_Toc498745700"><span style="mso-bookmark: _Toc505520495;"><span lang="EN-US"><span style="font-size: large; font-family: Arial;">Locate your friends and family</span></span></span></a></h3>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;"> </span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;">Location-based entertainment and community services require less collaboration between different providers. Therefore, some of them can be produced by mobile operators wanting to increase customer loyalty by offering exciting premium services. Basically, the service provider offers a framework for the service. The users actually create the content they desire. Therefore, the operating cost of the service is low while potential revenue expectations are high.</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;"> </span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;">What kind of entertainment and community services are possible with location technology?</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; text-indent: -18pt; tab-stops: list 18.0pt; mso-list: l0 level1 lfo1;"><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;" lang="EN-US"><span style="mso-list: Ignore;"><span style="font-size: x-small;">·</span><span style="font: 7pt &quot;Times New Roman&quot;;">         </span></span></span><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;">A group of people decide that they will “see” each others’ positions. Therefore, everyone needs to give permission to the other members of the group. Those having permission can request location of the other members and arrange meetings according to information provided by the service. For example, Jeff is able to see the location of all the members in his family. When they go shopping on Saturday, he can constantly keep up with the others and suggest meeting points based on the location of the others. Additionally, an alarm service is able to notify him when some of the other people belonging to the same location service and group are close by. Therefore, his mobile handset beeps when Joe Copper, his uncle, is within a radius of 200 meters. Using his mobile phone, Jeff can call him up and arrange a meeting point immediately.</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; text-indent: -18pt; tab-stops: list 18.0pt; mso-list: l0 level1 lfo1;"><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;" lang="EN-US"><span style="mso-list: Ignore;"><span style="font-size: x-small;">·</span><span style="font: 7pt &quot;Times New Roman&quot;;">         </span></span></span><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;">A shooting party is heading for elk hunting. Everyone knows the position of the others based on the location service. After the elk has been shot, the location of the animal can be communicated to everyone. Also, some of the members could monitor the hunting situation with their laptop computers and communicate possible security risks.</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; text-indent: -18pt; tab-stops: list 18.0pt; mso-list: l0 level1 lfo1;"><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;" lang="EN-US"><span style="mso-list: Ignore;"><span style="font-size: x-small;">·</span><span style="font: 7pt &quot;Times New Roman&quot;;">         </span></span></span><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;">Amy belongs to the Redwood Stamp Collectors Club. She has agreed to use a location-based community service with her friends. On Friday night, she enters the password-protected web site of the group and checks where everybody is hanging out. Using her personal computer, she is able to see a graphical map and the location of all the friends within the location service. After a quick look, it seems evident that most of the friends are hanging out at the local McDonalds. Amy sends a short message to the friends suggesting a visit to the stamp exhibition not far from there.</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;"> </span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;">For entertainment and community service, the operator has to provide a secure connection between all the participants. In addition, a Web interface, together with integrated message capabilities, is useful. It is very likely that location-based entertainment and community services will be a killer revenue generator for mobile operators. In addition, they are a way to differentiate mobile operators from each other. Young people, especially, are likely to choose their mobile operator according to the services they are able to offer. If all of their friends are using the location-based community service of a particular mobile operator, it is highly unlikely that someone would choose another operator just for lower prices. The same applies to families and other closely related groups.</span></span></p>
<p></span></p>
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		<title>Emergency and healthcare</title>
		<link>http://www.paavilainen.net/mobilebusiness/2009/10/emergency-and-healthcare/</link>
		<comments>http://www.paavilainen.net/mobilebusiness/2009/10/emergency-and-healthcare/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 18:20:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer mobile commerce]]></category>

		<category><![CDATA[Corporate applications]]></category>

		<category><![CDATA[Horizontal solutions]]></category>

		<category><![CDATA[Introduction]]></category>

		<category><![CDATA[Vertical applications]]></category>

		<category><![CDATA[ambulance]]></category>

		<category><![CDATA[Emergency and healthcare]]></category>

		<category><![CDATA[Location-based services]]></category>

		<category><![CDATA[mobile healthcare services]]></category>

		<guid isPermaLink="false">http://www.paavilainen.net/mobilebusiness/?p=144</guid>
		<description><![CDATA[Several professionals of the emergency and healthcare industry are still heavily dependent on call centers. In many situations, communication is a crucial part of delivering effective healthcare or emergency services. The professionals have to be available for colleagues, patients, patient family members and several other parties, such as insurance companies, regardless of their location. In addition, their access to medical records and various other resources is becoming one of the competitive advantages for various companies.]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;">Several professionals of the emergency and healthcare industry are still heavily dependent on call centers. In many situations, communication is a crucial part of delivering effective healthcare or emergency services. The professionals have to be available for colleagues, patients, patient family members and several other parties, such as insurance companies, regardless of their location. In addition, their access to medical records and various other resources is becoming one of the competitive advantages for various companies.</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;"> <span id="more-144"></span></span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;">Mobile data solutions are targeted for:</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; text-indent: -18pt; tab-stops: list 18.0pt; mso-list: l0 level1 lfo1;"><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;" lang="EN-US"><span style="mso-list: Ignore;"><span style="font-size: x-small;">·</span><span style="font: 7pt &quot;Times New Roman&quot;;">         </span></span></span><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;">Doctors, ambulances, visiting nurses</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; text-indent: -18pt; tab-stops: list 18.0pt; mso-list: l0 level1 lfo1;"><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;" lang="EN-US"><span style="mso-list: Ignore;"><span style="font-size: x-small;">·</span><span style="font: 7pt &quot;Times New Roman&quot;;">         </span></span></span><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;">Physicians</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; text-indent: -18pt; tab-stops: list 18.0pt; mso-list: l0 level1 lfo1;"><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;" lang="EN-US"><span style="mso-list: Ignore;"><span style="font-size: x-small;">·</span><span style="font: 7pt &quot;Times New Roman&quot;;">         </span></span></span><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;">Psychiatrists and psychologists</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; text-indent: -18pt; tab-stops: list 18.0pt; mso-list: l0 level1 lfo1;"><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;" lang="EN-US"><span style="mso-list: Ignore;"><span style="font-size: x-small;">·</span><span style="font: 7pt &quot;Times New Roman&quot;;">         </span></span></span><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;">Police</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; text-indent: -18pt; tab-stops: list 18.0pt; mso-list: l0 level1 lfo1;"><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;" lang="EN-US"><span style="mso-list: Ignore;"><span style="font-size: x-small;">·</span><span style="font: 7pt &quot;Times New Roman&quot;;">         </span></span></span><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;">Fire stations</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;"> </span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;">Private hospitals can use portable terminals in order to increase the efficiency and service level of mobile workers. A hospital with several dispersed properties is able to maintain the resources and assets with a central information system. The system can be used with a handheld computer, accessible from an ambulance or anywhere else. When there is an emergency call for an ambulance, employees are able to locate free resources at multiple hospitals. Based on the information in the central system, ambulance workers know beforehand what hospitals have available doctors to offer appropriate treatment. Therefore, they can avoid time-consuming mistakes that cost the lives of the patients.</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;"> </span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;">Visiting nurses are able to receive their next assignments using a mobile terminal. Before entering into the homes of the patients, they can also review medical records and get additional information about medicines and dosage instructions. The call center uses mobile data solutions to control multiple workers at the same time. Additionally, representatives are able to provide better customer service because they can monitor the status of workers in real-time and forecast the arrival times better. Another improved area is billing because all patient related costs are captured at the point of care. Therefore, the company knows exactly how much time has been spent with a certain patient.</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;"> </span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="font-size: x-small;"><span style="font-family: Arial;"><span lang="EN-US">Instant messaging and cell broadcast</span><span lang="EN-US"><span style="mso-spacerun: yes;"> </span>can also be used for communicating critical emergency situations to individuals or masses of employees. Cell broadcast is used to send the same message to all employees within a certain area. This way, policemen and firefighters can receive notifications in real-time and access resource databases for additional information.</span></span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;"> </span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;">In some countries, fines are imposed based on salaries. Therefore, policemen have to call to a call center every time they impose a fine on somebody. This ties up a lot of resources and increases operational expenses. Using a mobile data solution, policemen are able to access the databases for information about the salaries. This way, the process of fining can be streamlined and hastened.</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;"> </span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="font-size: x-small;"><span style="font-family: Arial;"><span lang="EN-US">Location-based services</span><span lang="EN-US"><span style="mso-spacerun: yes;"> </span>are able to provide security and efficiency to a mobile workforce. With a location-based solutions, the call center is able to assign new jobs depending on the location of vehicles. For police, this means faster response times and the ability to control ongoing situations in real-time. Because the call center knows the location of each police car at all times, even when there is a chase going on, it is able to manage critical situations better. Security is also enhanced in unexpected situations.</span></span></span></p>
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		<item>
		<title>Measuring success</title>
		<link>http://www.paavilainen.net/mobilebusiness/2009/10/measuring-success/</link>
		<comments>http://www.paavilainen.net/mobilebusiness/2009/10/measuring-success/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 17:51:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Consumer mobile commerce]]></category>

		<category><![CDATA[Corporate applications]]></category>

		<category><![CDATA[Horizontal solutions]]></category>

		<category><![CDATA[Introduction]]></category>

		<category><![CDATA[Vertical applications]]></category>

		<category><![CDATA[mobile technologies]]></category>

		<guid isPermaLink="false">http://www.paavilainen.net/mobilebusiness/?p=130</guid>
		<description><![CDATA[Corporate applications cannot be measured in the same way consumer applications are evaluated. There are basically two different approaches towards corporate measurement: value analysis and technical analysis. Value analysis is based on earlier defined business expectations and requirements that have to be met in order for the application to be successful. Management sets the indicators before application development takes place. At the initial stage of mobile application design, the value drivers of the company are defined based on strategy and core business processes. At that point, the value indicators for a mobile application should also be defined.]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;">Corporate applications cannot be measured in the same way consumer applications are evaluated. There are basically two different approaches towards corporate measurement: value analysis and technical analysis. Value analysis is based on earlier defined business expectations and requirements that have to be met in order for the application to be successful. Management sets the indicators before application development takes place. At the initial stage of mobile application design, the value drivers of the company are defined based on strategy and core business processes. At that point, the value indicators for a mobile application should also be defined.</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;"> <span id="more-130"></span></span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="EN-US"><span style="font-size: x-small; font-family: Arial;">Companies use technical analysis in order to monitor the usage of the applications. Similar to mobile commerce, technical analysis is not very complicated. The challenge is to put the information into a format where trends and differences in application usage can be identified. The log files of Web servers are generally used to analyze the usage of e-commerce applications. The same files are generated when mobile applications are used because the information goes though a Web server. Therefore, information about access times, concurrent users and transferred data can be processed and printed out for review.</span></span></p>
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