After defining the internal and external value drivers, the goals are determined. Naturally, objective setting takes place in order to ensure that all the processes are serving the overall strategy of the company and the value of core business can be maximized. A mobile channel should be aligned with the strategic context to understand the business requirements and ensure management commitment. This way, the migration path to the next level can also be defined beforehand. Read the rest of this entry »
Define and analyze your goals
October 13th, 2009Location-based services for transportation
October 4th, 2009Location-based services have a great potential for the transportation industry. They also enhance the security of the drivers because there is always someone who knows the location of the truck. In case of emergency or theft, the location of a truck can be instantly spotted on the map and ambulances or a police car is sent to the scene. Another strong point for location-based solution is increased efficiency because of better route planning and the ability to forecast arrival times.
Public sector and utility industry
September 22nd, 2009In most countries, competition in utilities and the public sector is facing increasing demands because states, cities and municipalities outsource most of the operations. Therefore, companies are under pressure to decrease operational costs, improve customer service and make workers more efficient. Public sector and the utility industry is also characterized by a large number of mobile workers and long distances between departments. Read the rest of this entry »
Insurance industry
September 19th, 2009Mobility is an integral part of the insurance industry. Insurance professionals spend a substantial percentage of their time outside the office, facing customers and estimating damages caused by accidents, fires and vandalism. The salary of most professionals is dependent on the amount of sales. Therefore, updated information about customers becomes a critical success factor. Efficient communication is another necessity in order to make sales. Channels for clients, suppliers and management have to be open for optimal results. Therefore, mobile solutions come into the picture.
Finance
September 16th, 2009Investment banks and brokerage houses are becoming increasingly dependent on information systems. The emergence of e-commerce has shaken the industry, causing lower margins and competition from new entrants using the Internet in a dynamic way. Information technology enables companies to respond to customer orders, price changes and market news immediately. Now the same information and services are available using mobile terminals as well. Read the rest of this entry »
Integrating mobile technology with corporate processes
September 13th, 2009Companies have very different conditions and prerequisites for entrance into mobile commerce. Generally, those equipped with modern back-end systems and electronic commerce solutions have better chances to succeed technically than the companies who have not yet explored the possibilities of e-commerce. Mobile commerce is based on e-commerce software architecture and network infrastructure. Naturally, some additional parts, such as WAP or an instant messaging gateway have to be installed in addition to the electronic commerce infrastructure. However, these changes are not the major task in developing mobile commerce solutions.
Taking a strategic approach to mobile commerce
September 8th, 2009No organization should consider implementing mobile applications just because they are becoming more popular and common. The decision should be based on clearly identified needs and business requirements in order to create additional value and draw the company closer to the goals and objectives defined in their main strategy. Performance gaps and opportunities to create additional value should be examined first. After that, the appropriate solution for them can be introduced. A mobile channel is one of the possible solutions for various issues but there are many others as well. Therefore, the characteristics of a mobile device should be taken into consideration during the planning process. The small screen, slow text input and low processing power of a mobile terminal are factors that limit possible applications. On the other hand, the invincible aspects of a mobile device, like ubiquity, timeliness and intimacy enable unique solutions for a corporate target group. Read the rest of this entry »
Mobile services are characterized by impulse action
September 5th, 2009Right here, right now
Mobile commerce will combine new technologies and bring Internet connectivity to our fingertips regardless of our location. However, that Internet is different from fixed Internet surfing with colorful pictures, wide screens and fast keyboards. Rather than a scaled-down version of the fixed Internet, the mobile Internet is something totally new and different. Having limited screens and text pads, mobile terminals will be used for services with short, time sensitive and personalized content.
How do you attract the audience of print media?
August 18th, 2009Since Guttenberg, print media has been an organ for a mixture of views around the world. Whether they are political, financial or social, opinions have been communicated through this traditional media. Additionally, newspapers and magazines provide us with news, education and entertainment from the various fields of life. Reading a newspaper has very strong emotional and cultural ties. Therefore, it has been able to retain its position in the middle of the electronic content explosion. However, many newspapers and magazines are already using the Internet as another channel for their customers. This way, they are able reuse content and provide customers with additional information about discussed issues. Additionally, an Internet interface has been able to cure the limitations of time sensitivity and interactivity of traditional printed matters. Read the rest of this entry »
How does the mobile Internet transform your organization?
August 15th, 2009As noticed earlier, some key characteristics of mobile commerce are ubiquity, intimacy and time sensitiveness. Corporate applications are likely to follow these features by introducing time sensitive, personal solutions that enable real-time access to corporate databases. Therefore, corporate communication will be totally renewed with the emergence of mobile applications and developed terminals. Employees are able to access their email as soon as they hit the inbox. Actually, emails are pushed directly to mobile terminals resulting in faster decisions and improved efficiency. Therefore, business professionals are not tied to their offices any more because they can be notified as soon as new information arrives. Because of the increased impulsiveness of a mobile channel, we will see some fundamental changes in the business culture. The coming change could be compared to the emergence of email in the recent years. How many modern organizations can afford to be without email nowadays? The same transformation will happen with the emergence of mobile instant messaging.
